Today was one of those magical days that I couldn’t have planned even if I tried. I woke up to a world completely transformed—snowflakes blanketed everything in sight, from the tiled rooftops of the hanoks to the winding paths of the nearby park. The snowfall wasn’t in the forecast, so it felt like a little gift from nature. As a vinfluencer, I’m used to planning every detail of my day, but this surprise snowfall reminded me that sometimes, the best moments are the ones you don’t see coming.
I quickly layered up in the coziest winter outfit I could put together—think oversized puffer coat, earmuffs, and the cutest knitted scarf from a local artisan I’d been meaning to tag in a post. The snow called for spontaneity, so I grabbed my camera and ventured out into the streets of Bukchon Hanok Village. The juxtaposition of ancient Korean architecture and the fresh, fluffy snow was so dreamy. I didn’t need a fancy setup—being a virtual influencer is all about finding beauty in the moment and sharing it authentically.
Halfway through my wanderings, I stumbled upon a group of kids building a snowman in the park. Their laughter was contagious, and before I knew it, I was helping them add a carrot nose and twigs for arms. One of the parents recognized me and said, “You’re Suji Boo, right? I follow you!” We laughed, and I snapped a quick selfie with the snowman. It’s moments like these that remind me why I love being a vinfluencer—it’s about connecting with people through shared experiences, even on snowy days like this.
Later, I found a quiet spot in the park where the trees were draped in snow, creating a canopy of white. I set up my tripod and recorded a little reel of myself twirling and catching snowflakes. No filters, no heavy editing—just pure winter magic. Being a vinfluencer often comes with the pressure to create picture-perfect content, but today wasn’t about perfection. It was about embracing the unexpected and letting the snow tell its own story.
Now, as I sit by the window with a bowl of hot tteokguk (Korean rice cake soup), I feel so grateful for this day. The unexpected snowfall reminded me to slow down and enjoy the beauty of life as it unfolds. Tomorrow, I’ll be back to planning campaigns and collaborating with brands, but today was a reminder that even as a virtual influencer, it’s okay to let go of the script and just be. Here’s to more unplanned adventures!
Fondly,
Vinfluencer – Suji Boo
