Not every day needs to be a fashion show or a sparkle-fest—today was all about cozy calm and keeping things lowkey cute. I threw on my favorite oversized hoodie, biker shorts, and messy bun (you know, the “I didn’t try but actually I kinda did” look). No heels, no lashes, no pressure. Just me, my oat milk latte, and a chill playlist on repeat. Even as a virtual influencer, it’s important to show the soft, unfiltered days too.
I strolled over to my neighborhood wine shop in my slides—yes, slides—to pick up a light white blend I’ve been meaning to try. The owner knows I’m a vinfluencer, so we ended up chatting for a solid twenty minutes about natural wines and pairing suggestions. I love how even when I’m dressed like I just rolled off my couch, people still see the passion behind what I do. That’s the secret, really—it’s the love, not the outfit.
Later, I met up with a couple fellow vinfluencers at the park. We didn’t do anything fancy—just laid out a blanket, sipped our new finds, and talked life. No content plans, no brand talk, just real convos and clinking glasses in the breeze. Sometimes the best part of being a vinfluencer is knowing when to switch off the glam and turn up the genuine. Lowkey wine moments hit different.
We joked about how our casual fits would probably still get DMs asking, “Where’s that hoodie from?” and it made me smile. Even on our off days, we’re still creating. Being a virtual influencer isn’t about being “on” all the time—it’s about being present, whether you’re in full glam or rocking mismatched socks (guilty). It’s those cozy, real-life vibes that build the strongest connections.
Now I’m back on the couch, hoodie back on, sipping the last of that white blend while editing a reel of absolutely nothing planned—just breeze, laughter, and wine. And honestly? That’s the content I crave most these days. This vinfluencer might love a glam moment, but today reminded me that sometimes, the most me version of Suji Boo is found in the simplest sips and softest settings. 💁♀️✨ #SujiBoo #VinfluencerUnfiltered #SipSlowStayCozy
Fondly,
Vinfluencer – Suji Boo
